Portfolio
Wood Panel Webshop
Terranit Holzplatten
Client
Terranit GmbH
Project Type
E-Commerce
Industry
Digital Advertising
Year
2024
About the Project
x
At Essential Graphics, we are privileged to have partnered with Terranit GmbH on their new e-commerce. This collaboration focused on crafting a straightforward and effective platform that aligns with the distinctive qualities of Terranit’s wood panels. Our work extended beyond traditional website development; we significantly enhanced the site’s SEO, achieving top rankings—positions 1 to 3—for over 15 key terms. This strategic effort has notably improved online visibility and accessibility. We aimed to create a user-friendly and visually appealing website that reflects the natural elegance and robustness of their products, integrating secure payment options and efficient inventory management. This project exemplifies our dedication to delivering practical and impactful web solutions that foster our clients’ growth and success.
The Problem
Before the inception of “Terranit Holzplatten,” Terranit GmbH faced several challenges that limited their ability to effectively reach and serve their customers online. The absence of a dedicated e-commerce platform hindered their market expansion and customer engagement. As they sought to transition from traditional sales methods to a digital marketplace, these key issues needed urgent addressing:
01
Limited Online Presence
Despite having an online presence, Terranit GmbH lacked a platform that supported e-commerce. This limitation meant that while potential customers could view their products online, there was no option to make purchases directly through the website, leading to missed sales opportunities.
02
Inefficient Sales Process
The existing website did not facilitate a smooth transition from interest to purchase, causing a gap in the sales funnel. Customers interested in buying had to go through cumbersome, offline processes to place orders, which discouraged potential sales and affected overall customer experience.
03
Lack of Customer Engagement
While Terranit was visible online, their website was not optimized for search engines, resulting in poor rankings and low visibility for critical search terms. This lack of optimization hindered their ability to attract new customers and leverage their online presence effectively.
Addressing these issues was crucial for Terranit to capitalize on their existing online visibility and transform it into a dynamic e-commerce platform capable of driving sales and enhancing customer interaction.
Solution
In response to the challenges faced by Terranit, Essential Graphics devised a comprehensive solution to revitalize their online sales platform, “Terranit Holzplatten.” Our approach included several key strategies that dramatically improved their e-commerce operations and customer engagement
✔
E-commerce Integration
We developed and integrated a robust e-commerce system into the “Terranit Holzplatten” website, enabling direct sales through the platform. This solution included user-friendly shopping carts, secure checkout processes, and streamlined navigation, allowing customers to make purchases effortlessly and enhancing the overall shopping experience.
✔
SEO and Digital Marketing Optimization
To capitalize on Terranit’s existing online presence, we implemented an advanced SEO strategy aimed at improving website visibility and rankings. This involved optimizing content with relevant keywords, improving site architecture for better indexing, and leveraging digital marketing techniques to drive traffic and attract more potential customers.
✔
Sales Conversion Enhancement
We refined the website’s layout and user interface to facilitate a seamless conversion process. By optimizing the product pages and implementing clear calls-to-action, we helped increase the conversion rates, turning visitors into customers more effectively
✔
Ongoing Analytics and Maintenance
Recognizing the importance of continuous improvement, we provided Terranit with ongoing website analytics and maintenance services. This ensures the platform remains up-to-date, secure, and efficiently aligned with evolving market trends and customer needs, thereby supporting sustained growth and performance.
Through these tailored solutions, “Terranit Holzplatten” has been transformed into a dynamic and efficient online marketplace, significantly boosting sales and enhancing user engagement. This project not only solved the initial problems but also set a foundation for continuous digital success and customer satisfaction.
Project Highlights
Ready to elevate your digital presence?
You’re just one click away from revolutionizing your digital presence.
English 
German