Portfolio
Branding and Beyond: Elevating DB Consulting & Training in the Real Estate Arena
Client
DB Consulting & Training
Project Type
Brand identity and SMM
Industry
Digital Advertising
Year
2021
About the Project
x
Our collaboration with DB Consulting & Training embarked on a strategic journey to reimagine their real estate training brand. This transformative experience began with the creation of a comprehensive brand book, meticulously detailing the brand’s identity and establishing a cohesive narrative. We infused vitality into their visual representation with a carefully curated vibrant color palette, setting the stage for a suite of sleek business cards and eye-catching stationery that not only carried the brand’s ethos but also its commitment to excellence. Our services extended to the digital realm through strategic social media marketing (SMM). We crafted engaging content and orchestrated targeted ad campaigns that amplified DB Consulting & Training’s digital presence, resonating with the real estate community. The culmination of our efforts was marked by a surge in engagement, a widened audience reach, and a significant uptick in online event attendance, truly a testament to a brand elevated and a partnership strengthened.
The Problem
Several key challenges emerged in the endeavor to elevate DB Consulting & Training’s brand within the competitive real estate training sector. These challenges needed innovative and strategic solutions to ensure the brand’s successful transformation and heightened market presence.
Here are three core problems that were identified and needed addressing
01
Brand Identity Clarification
The primary challenge was to crystallize and communicate DB Consulting & Training’s brand identity. The company required a clear, distinct brand identity that would resonate with its audience and differentiate it from competitors. This involved developing a comprehensive brand book that not only outlined the brand’s ethos but also visually represented its values and objectives in a manner that would appeal to the real estate community.
02
Visual Cohesion and Appeal
Another significant hurdle was enhancing the visual appeal of the brand. This entailed creating a vibrant and engaging color palette and designing professional business cards and stationery. The goal was to ensure that all visual elements were not only aesthetically pleasing but also consistent with the brand’s newly established identity, thereby strengthening brand recognition and appeal in the market.
03
Digital Presence and Engagement
The third challenge was to bolster DB Consulting & Training’s digital footprint. In the digital era, a strong online presence is crucial for success. This problem involved strategizing and executing effective social media marketing campaigns, generating engaging content, and managing targeted advertising. The aim was to increase brand visibility, engage with the target audience, and establish a strong digital community around the brand in the real estate sector.
Solution
To address the identified challenges, a succinct yet impactful approach was adopted. A detailed brand book was created to define DB Consulting & Training’s identity, complemented by a vibrant color palette and professionally designed business cards and stationery to enhance visual appeal. For digital engagement, a targeted social media strategy was executed, focusing on captivating content and effective ad campaigns, thereby amplifying the brand’s online presence in the real estate sector.
Project Highlights
There was a significant rise in the attendance of my online training sessions.
Ready to elevate your digital presence?
You’re just one click away from revolutionizing your digital presence.
English 
German